![]() Rival Comcast has the remaining one-third stake, and the two companies made an agreement in 2019 that allows Disney to acquire Hulu early next year for a minimum of roughly $9 billion. Disney faces a fork in the road as streaming growth slowsĭisney already operates and is the majority owner of Hulu. ![]() A clear consensus emerged, though that's not to say Iger's decision will be easy. Insider spoke with several analysts in recent weeks to get their take on how Disney should handle Hulu. What Iger does with Hulu will have outsize impact on his own legacy as well as Disney's long-term trajectory, its streaming competitors, and Hollywood's creative stakeholders. However, Iger hinted earlier this year that the streaming service wasn't a must-have by calling its content "undifferentiated." Iger has since changed his tune on Hulu, so observers once again expect Disney to buy Comcast's 33% share of the streamer and integrate it into the Mouse House's broader streaming strategy. Nearly seven months into Iger's second ride as CEO, Disney shares have barely budged, and investors are waiting for his verdict about key assets at a crossroads, including Hulu.ĭisney has long seemed destined to acquire Hulu in full and fold it into Disney+. When Bob Iger made a dramatic return to Disney last fall, he risked his legacy to revive the company's floundering stock price and make crucial strategic decisions about its future.
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